![]() It doesn’t really have a mechanism for that.” Print can put the facts and the context in. “It’s impossible to get any context across in a chyron about those things. that fit easily into a chyron and reinforce his message,” she said. “He’s a master at messaging, at using the same phrases over and over, like ‘Make America Great Again’ or ‘carnage’. . . decided here’s the way to deal with it.”īut chyrons have also been a boon to Trump, who has exploited the brevity and constancy of them to his own political advantage, Hall said. “He’s live on the air promulgating things that are provably not true. “They gave such a platform for so many rallies that they had to figure out a mechanism for pointing out that many of his repeated assertions weren’t based on fact,” she said. Thus, the chyron solved a problem the networks created in the first place, said Jane Hall, a journalism professor at American University. Hillary in hiding while Trump’s out on the trail.” (October 2016). Fox News didn’t, though it has certainly served up some mighty troll-y chyrons for Hillary Clinton and Democrats. ![]() “Trump: “Voters don’t care about seeing tax returns,” accompanied by an underline reading, “Poll: 78% say Donald Trump should release his tax returns.” ( CNN, September 2016).“Trump: Clinton is hiding (Speaking in minutes).” ( MSNBC, August 2016).“Trump says he watched (nonexistent) video of Iran receiving cash” (MSNBC, August 2016).“Trump: I never said Japan should have nukes (He did).” ( CNN, June 2016).The chyrons do the heavy work of squaring the record while simultaneously adding some winks and eye rolls in the parentheses: The only thing between the candidate’s blunt pronouncements and viewers was the on-screen banner.Īnd so the chyron became a real-time vehicle for challenging Trump, a candidate and president who is often untethered to the facts. When cable channels began airing Trump’s raucous campaign rallies live and in full, anchors and reporters couldn’t - or wouldn’t - speak over Trump. “I would tell the network: ‘You can ask me what you want, but no writing on the screen.’ ” ![]() “If I were a politician I would never go on cable TV without first getting an agreement that there would be no writing on the screen,” says Greta Van Susteren, who has hosted programs on CNN, Fox News and MSNBC and now Voice of America. Trump himself reportedly pays close attention to the bottom-of-the-screen banners, watching them on a muted TV during meetings and reacting angrily when they trumpet another presidential scandal, outrage or faux pas.Ĭhyrons, in other words, have become potent agents of influence. (CNN)Ĭhyrons began to evolve as real-time fact-checks during Trump’s 2016 campaign speeches - but more recently as a means to lift a rhetorical eyebrow over some questionable presidential statement or dramatic development.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |